The story of Johnnie Walker begins - naturally enough - with the man who gave our whisky his name. The year was 1819 and John Walker's father had just died. A tough start for a humble farm lad, you might think, but there was always something special about John. A glint in his eye, a fire in his belly, a spring in his step perhaps. The world in those days wasn't the friendliest of places and John knew it. No time to grieve. There was a living to be made.
By the end of the 20th Century, the pioneering Johnnie Walker Red Label and iconic Johnnie Walker Black Label had been joined by the pinnacle of the blender's art, Johnnie Walker Blue Label. Our award-winning range continues to grow, with the addition of Johnnie Walker Gold Label Reserve.
Today, Johnnie Walker is the biggest whisky brand in the world and its slogan is has been adopted and embraced everywhere, as a rallying cry for progress, as encouragement in adversity, as a joyful expression of optimism and as the best piece of advice you're ever likely to hear.