Mevius, the No. 1* charcoal filter cigarette brand in the world, continues to offer smooth and balanced taste to millions of existing adult smokers since its first introduction in Japan. *Source : Euromonitor International Limited, 2021 data. Mevius is about perfecting tobacco enjoyment so our consumers get the ultimate premium smoking experience. Our Japanese origins ensure Mevius is expertly crafted with meticulous attention to detail delivering the highest quality, premium smooth smoking moment. Each Mevius Sky Blue cigarette contains 7 mg of tar and 0.7 mg of nicotine.